ServiceNow is joining Open Semantic Interchange (OSI)
ServiceNow is joining Open Semantic Interchange (OSI)! Sharing a few of my personal thoughts:
🟢 Three years ago at Snowflake Summit 2023, I was making the case that LLMs couldn’t just “figure out” the semantics of your business by giving the model training data, fine-tuning it, etc. And that is why we need to invest in semantics and knowledge graphs. The pushback was: show us the numbers. So we built the benchmark. Our research result was one of the first to rigorously demonstrate the accuracy gap between LLMs querying raw data versus LLMs equipped with an ontology and knowledge graph. That accuracy increase was 3X at that time. It helped wake up the industry to what knowledge graphs and ontologies actually bring to the table.
🟢 Across hundreds of recent customer conversations, I’m watching organizations realize that the semantics of your business, your definitions, your metrics, your processes, your decisions, are the DNA of your company. Frontier models don’t come with that. You have to give it to them. And if it’s not standardized from the start, you’re going to rebuild it over and over again. The vendor lock-in concern is real.
🟢 There are actually two different problems here, and people are conflating them.
1. Semantic interoperability as infrastructure. This is the work of defining your business concepts, metrics, processes, decision logic in a way that is open, interoperable, and machine-readable. It’s foundational. It’s about ensuring that when any system (AI or otherwise) touches your business data, operational or analytical, and it operates from the same shared understanding.
2. Semantic context for AI agents. AI agents need to understand the context of the business to act on your behalf. This is a powerful, urgent use case, and it’s creating the most powerful organizational incentive we’ve ever had to finally invest in semantics.
Don’t confuse the consumer (AI agents) with the foundation (semantic interoperability). Both matter. My suggestion is to start small and think big with “Semantic interoperability as infrastructure” as the goal because “Semantic context for AI agents” will come with it. If you focus on the goal of AI agents first, then you are missing out and most probably end up building brittle systems.
🟢 If you’re just getting started: don’t try to model your enterprise on day one. Start with your data warehouse semantics, your metrics definitions, your BI layer. Build governance around it. Then expand.
🟢 Proud that the og data.world team’s work contributed to putting semantics in the spotlight, and now honored to now be contributing to OSI alongside so many great partners.
🟢 For those asking about how OSI relates to the broader semantic web and W3C standards (i.e. RDF/OWL/SHACL), yes, that thread is coming.
Is your investment in semantics for AI agent requirements, or are you thinking about it as broader semantic interoperability as infrastructure?
Link to my substack and ServiceNow announcement blog | 38 comments on LinkedIn